Consultancy Business Website

Project overview

This concept explores how a small consultancy could present its services with the clarity and confidence of a much larger firm. It is a self-initiated design exercise, not a client project.

The site structure covers a home page, service pages, an about page, insights and a contact page — the core set most service businesses need.

The design challenge

Service businesses often describe what they do in abstract terms, leaving visitors unsure whether the firm is right for them.

Enquiry routes are frequently buried, and mobile visitors arriving from social media face long, unstructured pages.

Proposed solution

• A clear hero that states who the firm helps and how, followed by scannable service summaries with direct links to detail pages.
• A restrained palette and generous whitespace to signal quality, with typography doing most of the visual work.
• A persistent but unobtrusive “Book a consultation” action, and a short contact form with helpful validation.
• Semantic page structure, unique metadata and internal links planned from the start for search visibility.

Outcomes

This is a design concept, so there are no client outcomes to report. It was created to explore the problem and demonstrate our approach.